Leon Abravanel at Tahoe Training Camps was just starting out when he approached me to design a brand identity for an elite soccer training camp in South Lake Tahoe.
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Logo identity, web design, print designs for shirts and brochures, web, social, and marketing assets. The whole gamut!
How do we attract elite and recreational athletes for a week-long summer training experience in Tahoe?
The solution I created for TTC was centered around a brand logo that captured the essence of Tahoe's beautiful lake and scenic atmosphere in a simple iconic shape that would be familiar to any soccer fanatic. Set in a font that is assertive and distinguished — the rest of the visual details fell into place in the web and printed solutions I provided.
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