Tahoe Training Camps

Elevate Your Game at TTC

The Client

Leon Abravanel at Tahoe Training Camps was just starting out when he approached me to design a brand identity for an elite soccer training camp in South Lake Tahoe.

My Role

Logo identity, web design, print designs for shirts and brochures, web, social, and marketing assets. The whole gamut!


How do we attract elite and recreational athletes for a week-long summer training experience in Tahoe?


The solution I created for TTC was centered around a brand logo that captured the essence of Tahoe's beautiful lake and scenic atmosphere in a simple iconic shape that would be familiar to any soccer fanatic. Set in a font that is assertive and distinguished — the rest of the visual details fell into place in the web and printed solutions I provided.

What’s next?